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The atelier

Made slowly,on purpose

A workroom above a stationery shop in Chiado, three tailors, one pattern cutter and a promise to mend what we make for ten years.

(Since 2016)

Velanebeganwithonecuttingtableandasimpleidea.A tailor's hands marking wool with chalkIfwemadefewerclothes,wecouldmakeeachofthemproperly,Hands mending a coat sleeveandstillbearoundtorepairthem.

Today the atelier makes around sixty pieces a season for three boutiques, still one layer of cloth at a time.

(What we hold to)

Four rulesfor every piece

  1. 01

    Cloth first

    Every piece starts from a cloth we chose at the mill. We design what the cloth can do, not the other way round.

  2. 02

    Fewer pieces

    Around sixty pieces a season, most of them carried over. We add to the wardrobe slowly, so what you bought last year still belongs.

  3. 03

    Finished by hand

    Hems, buttonholes and the edges of our double-faced coats are closed by hand in Lisbon. It takes longer and it lasts.

  4. 04

    Ten years of repairs

    Every piece can come back to our workshop for ten years. We would rather mend a coat than sell you another.

(How a coat is made)

Eleven hours,three pairs of hands

01

The cloth

Chosen at the mill, bolt by bolt, in small runs woven for us.

Bolts of wool cloth on mill shelves

02

The cut

Drawn and cut by hand on an oak table, one layer at a time, so the grain runs true.

Hands drawing a pattern line with chalk

03

The finish

Hems, buttonholes and open edges closed by needle. Then pressed, inspected and signed.

A tailor's hands with chalk and shears on wool cloth

(Where the cloth comes from)

Four mills,known by name

We buy from the same four mills every season, and visit each of them twice a year.

  • Lanificio di ValleBiella, ItalyDouble-faced wool, flannel, wool and mohairSince 2016
  • Seteria del LagoComo, ItalySilk charmeuse and crêpeSince 2018
  • Fiação do AveGuimarães, PortugalCotton poplin, gabardine and denimSince 2016
  • Malhas da SerraCovilhã, PortugalMerino and cashmere knitwearSince 2019

(The story)

Ten yearsin five steps

  1. 2016

    A cutting table in Chiado

    Two tailors and one pattern cutter open a workroom above a stationery shop on Rua das Flores.

  2. 2018

    The first coat

    The double-faced Arden overcoat, still our best-loved piece, is cut from a cloth found in Biella.

  3. 2021

    Brera

    A second boutique in Milan, an hour from the mills, becomes the home of our tailoring.

  4. 2023

    The ten-year promise

    Every piece sold since comes with ten years of repairs in our Lisbon workshop.

  5. 2025

    Le Marais

    A whitewashed gallery in Paris for knitwear, slow afternoons and private fittings.

  • “Fewer clothes, better ones. Velane is the only place that made that feel easy.”

    Claire, Paris

  • “I bought the overcoat in 2019. It has been relined once and I still get stopped in the street.”

    Inês, Lisbon

  • “The fitting took an hour and they hemmed the trousers while I waited. That is the whole experience in one sentence.”

    Marco, Milan